Transforming retail into a smart urban neighborhood

Merlata Bloom Milano, the heart of the new urban planning project in the northwest area of Milan, offers 70.000 square meters of innovation. With 210 commercial spaces, it is a new “high street” destination in Milan, generating 2.000 direct and indirect occupancies. Its balance with the surrounding urban park is ensured by two public plazas, a Sky Garden, the bike path and an iconic, sustainable architecture aligned with the principles defined by the European taxonomy. A unique fusion of shopping, entertainment, and sustainability.  

The reinvention of retail 
Traditional retail is transforming into a real meeting place accessible to all, where families, residents, students and workers can enjoy a pleasant moment, outside of a traditional commercial environment. The dining areas have been designed as “social accelerators”: warm and welcoming, they offer a comfortable and stylish setting for a friendly break. Innovative services facilitate the visitor experience, such as the "Bloomtasty" application for ordering and paying in restaurants, as well as a hands-free shopping service, allowing you to fully enjoy the place without constraints.

An eco-responsible project 
The project stands out for its commitment to eco-responsibility, using sustainable construction materials, maximizing the supply of natural light and integrating large green spaces. Designed to achieve optimal energy performance, Merlata Bloom Milano will consume 24% less energy than the threshold defined by the “net-zero energy building” standard. The site also benefits from exceptional accessibility thanks to public transport and a direct exit from the motorway. On site, priority is given to soft mobility with cycle paths, bicycle racks, as well as car-sharing electric car and bicycle services. Thanks to these choices, it is estimated that the building will manage to avoid the emission of around 9,400 tonnes of CO2 by 2050.